Return On Investments

UTA Automatic Passenger Counting Systems users realize a significant return on the APC investment in the form of reduced costs of data collection/analysis along with improved transit service productivity and quality.

UTA strongly recommends transit authorities to establish a target ROI for Automatic Passenger Counting Systems system.  A target ROI allows both the agency staff and UTA staff to work as a team with a common measurable objective: improving transit productivity and quality in such a magnitude that demonstrates a significant ROI to the agency. 

UTA strongly recommends transit authorities to read Federal Transit Administration (FTA) sponsored research, TCRP Synthesis 77: Passenger Counting Systems - A Synthesis of Transit Practice, to understand APC marketplace and make the right choice. 

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