A Good Investment:
Return On Investments
UTA Automatic Passenger Counting Systems users realize a significant return on the APC investment in the form of reduced costs of data collection/analysis along with improved transit service productivity and quality.
UTA strongly recommends transit authorities to establish a target ROI for Automatic Passenger Counting Systems system. A target ROI allows both the agency staff and UTA staff to work as a team with a common measurable objective: improving transit productivity and quality in such a magnitude that demonstrates a significant ROI to the agency.
UTA strongly recommends transit authorities to read Federal Transit Administration (FTA) sponsored research, TCRP Synthesis 77: Passenger Counting Systems - A Synthesis of Transit Practice, to understand APC marketplace and make the right choice.